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Re-targeting is not new, it’s just new to Google AdWords

As a follow-up to my previous post on re-targeting, I was curious to explore what Google has to offer in its AdWords tool. Re-targeting (or re-marketing as Google calls its) allows you to show AdWords...

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3 ways to make re-targeting work for you

In a  previous post where we defined re-targeting, I addressed how re-targeting works and some of the benefits for advertisers. Let’s go a bit deeper by outlining the 3 types of re-targeting available...

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The latest and brightest in search re-targeting

A while ago, we assessed the 3 major ways to make re-targeting work for you. At the time, search re-targeting was primarily offered by Yahoo! David Zinman, vice president and general manager for...

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